After a long tiresome day, you have seen hundreds of retail outlets while coming back from your office but you never want to stick in the traffic and purchase anything.
In this era of digitalization where u can get anything in one click like any sort of foodstuff, apparel, footwear, mobile, home decor, etc. so why go for a personal visit. But wait.
Do you know about the choices available in the market?
Here comes the role of E-mail marketing. Email marketing is direct marketing where means of communication is electronic mail.
With the help of email marketing, you can convert your site visitors to your customers. It is fact helpful tool to generate traffic for your business.
E-mail marketing comes into existence since the birth of the internet but at that time it was not so noticed. In today’s scenario, you have seen your email inbox full of those poppy type emails. Many of you might have noticed those emails but I am damn sure that half of you have never paid attention towards it.
The more you keep on ignoring the mails the more full your inbox is!!!
Basically what happens, first of all, email marketing is cost-effective, it has a wider reach to potential customers along with that it is measurable and less time consuming or we can say it is one amongst the fastest mode of communication.
If you think that emails directly boost up your search engine ranking then you are wrong, but if you are smart marketer then you can use emails for marketing campaigns. Email is the best welding tool for binding customers together.
If you calculate the time consumed in cold calling over the time consumed via email marketing you will easily sum up to the time for you to wake up in the morning, take a shower and had breakfast.
You just have to take out a list of emails from your database and proceed. You can easily follow up with the people who requested further information. And here you bingo ! he might be your potential customer.
On the brighter side is that you can merely focus on face to face meetings with clients rather focusing on collecting data and then giving him a call asking and scheduling him for the time to talk and then keep on calling again and again.
Another important aspect of email marketing that is helpful for our business is that it is quite trustworthy. Like, we cannot identify the caller identity but most of the email addresses are registered and genuinely authentic.
The noticeable thing is that you have something as proof (written material). So, that we can use the information for future reference.