The Truth Behind Labels: Store-Bought Multigrain Bread Might Not Be as Healthy as You Think


In today’s health-conscious world, consumers are increasingly looking for nutritious options in their diets, with multigrain bread often topping the list of perceived healthy choices. However, not all multigrain breads are created equal, and the labels on store-bought versions can be misleading. This article delves into why store-bought multigrain bread might not be as healthy as you think, despite what the packaging suggests.


Understanding Multigrain Labels

The term “multigrain” suggests a product made from multiple types of grains, which sounds inherently healthy. However, the presence of multiple grains does not guarantee that they are whole grains. Many multigrain breads are primarily made from refined grains, with only small quantities of whole grains mixed in. This is an important distinction because refined grains have been stripped of their bran and germ, resulting in a loss of dietary fiber, iron, and many B vitamins.

The Role of Whole Grains

Whole grains, unlike their refined counterparts, contain all parts of the grain kernel — the bran, germ, and endosperm. Foods made from whole grains are a healthier choice because they contain more fiber and nutrients. The Dietary Guidelines for Americans recommend that at least half of all grains consumed should be whole grains. However, if a multigrain bread label doesn’t explicitly state “100% whole grain,” it’s likely that the product contains a significant proportion of refined grains.

Hidden Ingredients in Multigrain Bread

Beyond the grains themselves, store-bought multigrain bread can contain a variety of added ingredients that diminish its nutritional value. Common additives include high fructose corn syrup, added sugars, and excessive sodium, which are not conducive to a healthy diet. These ingredients can negate the potential health benefits of the grains, contributing to health issues such as obesity, high blood pressure, and type 2 diabetes.

The Misleading Health Halo

Multigrain breads often benefit from a “health halo,” a perception that they are healthier than they actually are, which can mislead consumers. Packaging and marketing strategies enhance this effect by highlighting the presence of multiple grains, while downplaying the inclusion of refined grains and unhealthy additives. This can lead consumers to choose multigrain breads over other potentially healthier options, such as breads labeled as 100% whole grain.

How to Choose Healthier Bread Options

To ensure you’re choosing the healthiest bread options, here are a few tips:

  • Read the Ingredients List: Look for bread that lists a whole grain as the first ingredient, such as whole wheat, whole oats, or whole rye.
  • Check for 100% Whole Grain: Labels stating “100% whole grain” are ideal because they guarantee that all grain ingredients are whole grains.
  • Watch for Hidden Sugars: Be wary of ingredients like corn syrup, high fructose corn syrup, and any words ending in “-ose,” which indicate the presence of added sugars.
  • Monitor Sodium Levels: Bread can be a significant source of sodium, so check the nutrition facts panel and choose options with lower sodium content.


While multigrain bread can be part of a healthy diet, not all multigrain options found in stores uphold the health standards consumers might expect. By understanding the differences between whole and refined grains and learning to decipher food labels more effectively, consumers can make better dietary choices. Always scrutinize the ingredients and nutritional content to ensure that your bread choice is as healthy as it appears.