Amazon and Flipkart: Diwali is about to come, and businesses are expecting Goddess Laxmi to grace them with her blessings and recover India from the Crippling Slowdown, which is rapidly moving towards the situation like Recession. Diwali remains the most anticipated festival of the year as it provides businesses with a chance to boost their revenues with the highest sales of the year.
Battle to Become the Top E-commerce Company (Amazon and Flipkart Diwali Sales 2019)
E-commerce companies like Amazon and Flipkart are preparing for the Diwali Sales 2019 to attract more and more buyers with the exceptional and enticing offers on their products to knock each other down and become the top e-commerce company of India by expanding their networks to local areas.
The companies are aware of the fact the sales would be lower when compared to the previous year considering the slowdown, but marketers have high hopes from the Diwali Sales.
Flipkart has determined to beat Amazon to become the top online shopping website. The e-tailer has informed the shop owners that the Flipkart Diwali Sales will begin Big-Billion Days from 29 September and continue till 2 October, while Amazon has yet not revealed the dates for the Great Indian Festival sales, but there are speculations that it will be on the same duration because both companies compete with each other to become the Top E-commerce Company.
Slowdown would not Impact the Diwali Sales: VP of Amazon India
Manish Tiwari, the VP of Amazon India, in an interview said, they don’t believe the economic slowdown would affect their Diwali Sale because the in previous two, they sales did not notice any impact of the slowdown, and they are expecting a double momentum on Diwali.He said, “We will be launching a range of new products during the Diwali sales. If products were not moving, then there would not be new launches.”
Most of the established brands are confident about Diwali sales, but some emerging companies are cautious about the assumptions. According to the offline sellers, they are not expecting some out of the box data considering the slowdown, but they are sure that it would not affect several sectors.