Iphone7 turns sensational in Red to fight AIDS/HIV under Apple’s ‘Red Initiative’


Iphone7 turns sensational in Red!!

Iphone 7 has been launched by the Apple in a dazzling red color which has been made available across the country to pump up its sale. Made from the matte red Aluminum, it is super pigmented and adds brightness to the world of mobile phones though the basic features of the device remain same as that of iPhone 7. The model is available in USA and in some other countries and by the end of March will be available in about forty countries of the world.  Though, Apple has been offering red colored accessories and cover for its product earlier, but this is for the first time that Apple has produced a Red colored product.

The newly launched Apple iPhone 7 Red edition is a part of Apple’s ‘Red Initiative’ which funds the programmes to fight AIDS and HIV in sub-Saharan Africa region being the world’s largest donator of global corporate funds  to combat AIDS and HIV.

Apple CEO Tim Cook was seen quoting , “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod Nano Red special edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch.”

The Apple iPhone 7’s special red addition has been made available in two memory variants i.e. 128 GB and 256 GB priced at about Rs. 82000 can be purchased either from the website, Apple.com or from any Apple store.One may think as mentioned that the whole of the iPhone 7 will be red in color, but the reality is that the front of the phone is still white. Only the back has been changed to a red color.


No doubt the Apple of the corporate world has become more delicious in  Red colour and customers favorite choice too for who does not want to be associated with such a noble red initiative.


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