Behind the Glamour: How YouTube Influencers Craft False Narratives of Success and Hard Work

YouTube Influencers

In the world of YouTube, influencers often present a glossy, idealized version of their lives, projecting success and hard work that may not always align with reality. This curated persona can significantly impact their audience, shaping perceptions and expectations. Here, we’ll delve into how some notable Indian YouTubers craft these narratives and the reality behind their on-screen personas.

Elvish Yadav

Elvish Yadav is known for his comedic skits and has a substantial following on YouTube. His videos, which often depict humorous, exaggerated versions of everyday life, also subtly push a narrative of effortless success. What the audience often does not see is the extensive planning, scripting, and editing that goes into each video. This behind-the-scenes hard work is seldom acknowledged in his content, potentially leading fans to believe in overnight success stories that are far from the actual grind involved in content creation.

Sourav Joshi

Sourav Joshi, India’s top vlogger, shares his daily life with millions, creating a persona that many see as a ‘boy-next-door’ who made it big through simple, relatable content. While his vlogs are endearing and feel spontaneous, there is a significant amount of curated effort that goes into selecting what parts of his life are publicized. This selective sharing crafts a narrative that may oversimplify the complexity and challenges of maintaining a top YouTube channel, such as dealing with public scrutiny and the pressure to consistently perform.

Abhishek Malhan

Abhishek Malhan, also known as Fukra Insaan, entertains with his reaction videos and challenges. On the surface, his content can appear as casual and impromptu, yet each video requires a set of strategic decisions from conceptualization to execution. The hustle involved in staying relevant, engaging with trends, and producing content that resonates with a diverse audience is a constant battle, masked by the humorous and light-hearted tone of his videos.

Komal Pandey

Komal Pandey has made a name for herself in the fashion industry by creating content that makes high fashion seem accessible. However, the effortless chic and glamour displayed in her videos are a product of meticulous planning, from outfit selections and set designs to the editing of each shot to ensure perfection. The narrative seldom reflects the stress, long hours, and logistical challenges involved in creating such polished content, potentially setting unrealistic expectations for her viewers about what it means to be successful in fashion blogging.

Anurag Dobhal

Anurag Dobhal, known for his travel vlogs, presents a life filled with adventure and spontaneity. While his videos transport viewers to exotic locations and showcase thrilling experiences, they don’t always reveal the extensive research, planning, and sometimes even setbacks involved in travel blogging. Issues like travel mishaps, safety concerns, and the financial aspects of continuous travel are rarely discussed, making his lifestyle seem attainable and carefree when, in reality, it requires significant dedication and problem-solving skills.


YouTube influencers like Elvish Yadav, Sourav Joshi, Abhishek Malhan, Komal Pandey, and Anurag Dobhal play pivotal roles in shaping the aspirations and perceptions of millions. While they bring significant joy and entertainment to their viewers, it’s important for audiences to recognize the crafted nature of these narratives. Understanding the hard work and challenges behind the scenes can provide a more balanced view of the digital influencer lifestyle and encourage a healthier, more realistic set of expectations for fans aspiring to follow in their footsteps.