Many of you must reply that every girl is beautiful in her own way, if I ask a question, what is the difference between a girl and a beautiful girl?
Ok now, shifting the question…
What is the difference between a beautiful girl and a bride?
Here comes the answer, “Every bride looks beautiful but every beautiful girl doesn’t look like a bride”
Similarly, with respect to branding, we can say that branding involves each and every feature of consumer expectations which he requires from logo to website, from staff uniforms to organizational culture, from cold calls to corporate meetings, from grievance handling mechanism to HR policies and from social media coverage to each and every post.
Branding is not a “piece of a cake”. It has been created due to your GOODWILL in the market. Branding is your identity in which the customer perceives when they hear the name of your company. At this point your customers become partial
Talking about some trustworthy brands in Indian market where the products are sold solely on the basis of brand image like;
BATA (Cheap and best),
Dettol (92% people don’t know about the alternative of Dettol, they think that dettol is the only germ fighter available on the market.)
LIC (half of the population don’t ask for life insurance they think Life is insured through LIC only)
Why Branding?
Everything wants recognition. Your loyal customer base is the proof of your good brand image. With your good brand image and recognition, you are the unopposed winner, more or less little bit of competition is not a big deal for you. You feel yourself capable to compete in the global economy and your brand image will be your competitive edge.
Branding, on the other hand, is a mutual connection of company with its customers, not only with customers but to employees also. A strong brand is a mother of business values.
A sense of satisfaction is generated while working with a good brand because you know that you are valuable to your company.
Authority always comes along with responsibility, as it is not easy to carry the brand success and goodwill so long you have to consistently keep on working with that without fear and without being lethargic.
Always remember that communication is the only medium to get in touch with your customers. There should not be any loop in between because branding forms a high level of trust which will result in successful marketing campaigns and profit as well.
